Women, Shopping, and Happiness

Women control almost $12 trillion in consumer spending, 65% of the global total. By 2028, they will control 72% of worldwide consumer spending. But contrary to stereotype, a BCG survey of over 12,000 women in 22 countries found that only 5% of women say shopping makes them extremely happy, compared to pets (42%), sex (27%), and food (19%).

Source: BCG